Let It Shine: Why Personal Branding for Real Estate Agents Matters

You are a brand, so tell your story.

Every real estate agent has a personal brand. The questions are if they realize it and if they are doing the work in their community to build their brand. But before I go any further, allow me to define a personal brand from a 30,000 foot level. A personal brand is a person’s God-given identity combined with the layers from their life and career experiences.

A true brand is natural and not fabricated. A brand is uncovered and not discovered. I find that people who search too hard to find who they are end up making up an identity that’s not their own; and this happens inside and outside of business contexts. Personal branding for real estate agents matters because relationships are of high value in life and business.

Personal branding is active. It is expressing your identity, experiences and reputation to the world (especially your community and people who match your ideal client profile). Branding is “you being you” at home and away. While marketing pushes…